Twitch on the assault on new subscribers

EXCLUSIVE – As his service changes its business model, Twitch vice president Mike Minton explains to Figaro how it intends to protect content creators.

Twitch, the global leader in live video, is looking for new subscribers. To do this, the Amazon subsidiary targets the smallest incomes. The service, which has 30 million daily users worldwide, is free. But viewers are free to subscribe to their favorite content creators, called “streamers”. The subscription money is then split between Twitch and the creator, roughly evenly. To encourage more French people to subscribe, the price of a subscription (or “sub”) in France has just increased to 3.99 euros, against 4.99 euros in recent years.

France is not the only country to see its tariff reduced, Twitch having decided that, in order to expand, it was more judicious to adapt to the economic realities of each country. Until now, the service has focused on the United States, its core market. Whether the user is in Peru, Germany or Thailand, he had to pay the equivalent of $ 5. A change of strategy

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