The territories are fighting to attract executives from the cities


DECRYPTION – With the help of a communication campaign in metropolitan areas and discovery trips, communities want to take advantage of the post-crisis period.

If the term urban exodus is excessive, the health crisis and the development of teleworking have indeed caused a beginning of movement outside the large agglomerations. Blessed bread for certain territories which now compete for initiatives in order to attract the working people in search of rurality and thus revitalize their economic fabric.

In Indre, a department which has lost 10,000 inhabitants in ten years, the attractiveness agency has just launched Indre Working Box, an offer that combines coworking spaces and accommodation. A three-day stay for a couple curious to discover the region costs (excluding transport) 250 euros, with a financial contribution from the agency under certain conditions. “A couple who came to spend two days and two nights spent only 20 euros“, Boasts Michel Legarle, in charge of the economy mission at the attractiveness agency, an associative structure created in June 2019 on a simple observation.

On the one hand, entrepreneurs facing recruitment problems and

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