The reason ‘Baby Shark’ is the most watched in the world

The total playback time of the “Baby Shark Dance” video is 43,000 years, roughly the same as from the Stone Age to the present.

Baby Shark Dance reached 10 billion views on January 13, maintaining the most viewed video position of all time on the platform YouTube. According to Pinkfong – the MV production unit, the number of 10 billion far exceeds about 7.8 billion of the global population – figures of the United Nations Population Fund (UNFPA). Accordingly, on average, each person in the world watches a video at least 1.2 times. The total replay time is about 43,000 years, roughly from the Paleolithic to the present.

Kim Min Seok – CEO of Pinkfong – said, “It’s a meaningful journey to witness Baby Shark Connecting people around the world. We can’t wait to introduce many new versions to bring great experiences to fans.”

“Baby Shark Dance” reached over 33 million likes. Video: Pinkfong

Follow Washington Post, which began as a nursery rhyme more than 20 years ago, is popular on school playgrounds and summer campsites in North America. In 2016, it was re-created into a video series by Pinkfong – the music label of SmartStudy Education and Entertainment Company, a subsidiary of Samsung Publishing (Korea). Baby Shark Dance posted on YouTube for the first time in June 2016 and quickly became loved by many people, mainly children. In the MV, two babies sing to the fun music and perform simple choreography that simulates shark family members.

The song is spread thanks to simple, easy-to-remember lyrics and funny melodies, according to experts. Follow Indianexpress, with a length of 1 minute and 34 seconds, the chorus “doo-doo-doo-du-du-du-du-du-du” repeats as many times as an invitation to endless playback. Pinkfong vice president – Lee Seung Gyu – said, “The chorus melody makes you unforgettable once you hear it, becoming the main point of success.”

Lee Seung Gyu commented that the song is not only loved by children but also adults through many versions such as hip hop, EDM, etc. The company currently has more than 100 versions of the song, including translations into 11 languages. language.

In October 2020, the song was certified Diamond by the Recording Industry Association of America (RIAA) – becoming the only children’s song in the world to achieve this achievement. According to statistics from Nielsen Music/MRC Data, Baby Shark has more than 1.6 billion streams online in the US and 216,000 downloads.

Quach Phu Thanh dances to the song 'Baby shark'

Quach Phu Thanh dances to the music “Baby shark”. Video: Weibo

Simple choreography and the image of sharks – animals loved by children are also attractive factors. Follow indianexpress, The dance moves are simple and easy to follow which makes them popular with children, especially under 5 years old. The song became a trend on social networks in 2017 when many families and individuals in Indonesia posted videos of shark dance performances. Then, Pinkfong created the challenge #BabySharkChallenge in 2018. According to Lee Seung Gyu, this is the most decisive moment to bring the song to global coverage. After that, they promoted many overseas promotions.

Filipino nannies also play a big part in spreading their work to major markets such as the US and Europe. They work here and show the babies videos. Since then, not only children but also adults are interested, gradually becoming popular. Baby Shark became the cheering song for the Washington Nationals and resounded on many baseball fields in major American leagues. A group of protesters in Lebanon sang the song to comfort a frightened boy, the video went viral. Many stars such as Celine Dion, John Legend, Bebe Rexha, Nick Carter, Cardi B, Quach Phu Thanh… also responded.

Follow Cheonji Ilbo, #BabySharkChallenge choreography challenge combined with global media to help spread the song. “The current generation is the social network generation. They don’t oppose, even actively participate in the challenge series. A simple cover dance becomes a necessary element for the spread,” the page said. Cheonji Ilbo identify.

Above Billboard, Bob Cunningham – educator and senior consultant for the nonprofit organization – sees a number of benefits of song with children. Bob suggests that the combination of rhythm, sound, and visuals in a video can attract and sustain attention even in inattentive children. Videos affect most of the senses, the lyrics can help children with poor language development, and rhythm helps children move. The aforementioned neuroscience consultant Valorie Salimpoor The Daily Beast Children listening to funny music can increase brain activity, evoke feelings of refreshment and joy.

Holly Anderson – a mother of four, from Utah – said the work was of great help to her three-year-old son, who has autism and anorexia. Therapist used Baby Shark to help the boy sit still. “Baby is visually overstimulated and often doesn’t watch any shows on TV and iPad. It’s hard for him to sit still for even a moment. But watching videos is one of the ways to calm him down.” , Anderson said above Billboard 2018.

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