The American owner of Sonia Rykiel and Vilebrequin offers himself Karl Lagerfeld


The GIII Apparel group pays 200 million euros for the label of the ex-artistic director of Chanel, who died in 2019. He wants to double the size in a few years

Three years after the death of Karl Lagerfeld, the brand that bears the name of the former artistic director of Chanel is in better shape than ever. Over the annual financial year ended at the end of March 2022, its sales jumped 35% compared to March 2020. Proof that the brand has resisted both the Covid pandemic and the disappearance of its creator on February 19, 2019. “ We had discussed it before with Karl, assures Pier Paolo Righi, CEO of the label since 2012. It was clear that we had built a brand for the future, inspired by his universe and his personality. We have a team of creators for the upcoming seasons, similar to the writing teams of Netflix series. »

Something to make GIII Apparel salivate. This American group listed on Wall Street (2.8 billion dollars in turnover last year), known for creating and marketing ready-to-wear collections under license (Calvin Klein, Tommy Hilfiger, Levi’s, Guess …), evolved since the middle of the last decade…

This article is for subscribers only. You have 73% left to discover.

Cultivating your freedom is cultivating your curiosity.

Keep reading your article for 1€ the first month

Already subscribed? Login

.

Leave a Reply

Your email address will not be published. Required fields are marked *