Start-up: killing game on Instagram


DECRYPTION – On the social network, the Balance ta start-up account points to companies whose HR is deemed deficient. Their only way to restore their image is to succeed in rectifying the situation.

Three years at Nestlé were enough to convince Lucie Basch of the need to fight against food waste. She left the multinational at the age of 25 to create the start-up Too Good To Go. Her mobile application allows you to locate close to home and buy unsold meals at knockdown prices.

Downloaded more than 10 million times, it is now used in fifteen countries. The story is beautiful. But the image of the company was tarnished a few months ago on Instagram after a denunciation campaign carried out on the Instagram account Balance ta start-up, followed by nearly 194,000 people.

Anonymous reviews

Anonymous testimonies from employees and former employees of Too Good To Go evoke “a patient turnover”, a remuneration “slingshot” and indecent working hours. “I arrive in the morning with a lump in my stomach”, says one of them. “The testimonies have touched us and we cannot remain without acting”, commented the direction the day after the publication…

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