NFL: Ex-Bundesliga maker becomes Germany’s football boss

The NFL wants to conquer Germany even more!

That is why the world’s best-known professional football league is now installing a German as general manager especially for the German market. Alexander Steinforth (36) will take over as managing director in February.

How important the German market is for the NFL shows: the first NFL game will definitely take place in Germany in 2022! In Munich, Frankfurt or Düsseldorf. In addition, more events should take place here in the future.

Steinforth is still the managing director of Deutsche Sport Marketing, until two years ago he was the doer at the former Bundesliga club Fortuna Düsseldorf as director for strategy, business development and digital.

He came in 2017 and rose to the Bundesliga with the club in 2018. Before that, the Düsseldorf native was, among other things, strategy manager at Premier League giant Manchester United for two years.

Brett Gosper, NFL chief for Europe and Great Britain: “We are very excited to welcome Alexander to the NFL. He is an excellent candidate with very broad management experience and a decidedly entrepreneurial personality. He is the ideal cast to be responsible for the expansion of the NFL in Germany. “

Steinforth: “I’m looking forward to this new, challenging and exciting job. The NFL is very dynamic in Germany and I am confident that I can use my experience to further develop the sport and expand the NFL fan base. The NFL is committed to growth in Germany and I am honored to be part of this process. “


The USA insider! Nils Suling lives in the USA, analyzes the topics America is talking about. Everything about football, basketball, ice hockey, baseball, soccer, martial arts. Follow the USA Insider on Twitter: @NilsSuling


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