The start-up, which has already sold 2,500 birds, has just closed a first fundraising of 500,000 euros.
It is a 20 gram bird that fits in the palm of the hand, easily bonds with humans, is able to roam free in a small apartment, can be educated to be clean and comes when called upon. The padda, an animal of Indonesian origin, very present in Japanese homes as a pet, is the raison d’être of MyPadda, a start-up in the Ile-de-France region.
This young company proposes to adopt this animal, tamed in its breeding of Yvelines The bird is sold between 300 and 500 euros according to its color. MyPadda also markets its “bubble” (its habitat), its play area, as well as accessories and bird food.
Founded five years ago by Grégoire Dorget, an exotic bird enthusiast who sold his advertising agency in 2005 to WPP, MyPadda is about to step on the accelerator. The start-up, which has already sold 2,500 birds, mainly to the Truffaut and Animalis brands, has just closed a first fundraising of 500,000 euros