Meal delivery ready for January 1, “the most important day of the year”


Delivery platforms and restaurants prepared for the annual spike in orders the day after Christmas Eve.

Home meal delivery has been gearing up to start 2021 on a high. Like every year, “January 1 is the most important day of the year», Explain several catering professionals. This highly anticipated meeting, coupled with the meteoric growth of the sector linked to the health crisis, promises a troubled start to the year.

Thus, at “Dark Kitchen”, a company specializing in catering delivered to homes, January 1 will not be idle. For this “special day», All staff are continuously mobilized from noon to 9:30 pm. “Usually we open from noon to 3:00 p.m. and from 7:00 p.m. to 9:30 p.m.», Specifies Jean Valfort, founder of the company. Additional raw material orders have been anticipated to meet demand. “We are preparing to deliver 2,000 to 3,000 meals this Friday, compared to 1,500 for a normal Friday», Adds the manager.

This peak in deliveries can be explained by a combination of factors. “The day after New Year’s Eve, public holiday, and the winter period can encourage comfort via an order», Explains Uber Eats to Figaro. “Usually everyone has party and no one wants to cook», Adds Jean Valfort. Especially since “the stores are closed. Every year, we see a high demand between 1 p.m. and 6 p.m. Consumers wake up late and order online“, Underlines in turn Anton Soulier, ex-executive of Deliveroo and founder of”Taster», A start-up which owns about fifteen restaurants in Paris, Rouen, London and Madrid, dedicated exclusively to delivery.

A new context for New Year’s Eve

The holiday season traditionally represents a reduced activity for the delivery of mealsUber Eats says. But this year, the curfew and the limitation of gatherings to six people de facto restricted the festivities.

For Jean Valfort, curfew or not, “the type of products sold on the platforms does not correspond to festive meals“. Its restaurants are therefore closed for New Year’s Eve. Anton Soulier was betting the opposite. “For the first time in three years, we have decided to open. We believe that consumers will not celebrate the New Year the same way they do other years. We forecast a 50% increase in activity compared to 2019, in all of our establishments“.

Whether or not the French decide to wake up around a delivered meal, 2020 will have marked a record year for the sector. Uber Eats activity has indeed doubled between the first quarters of 2019 and 2020. “Containment played an accelerating effect in the development of the restoration delivered», Had indicated Deliveroo, Figaro in a previous article. According to Anton Soulier “the Covid saved the market three years“.

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