Jean Castex’s plan to revive tourism


The Prime Minister presented, this Saturday, his plan to make France “the first sustainable destination” in 2030.

“The health crisis has had the effect of highlighting and accelerating the main challenges of the tourism sector, recognizes Prime Minister Jean Castex: the improvement in the quality of the tourist offer, the acceleration of the ecological and digital transition on which it also depends, as well as the need to restore the attractiveness of the tourism professions. ”

The government may have helped tourism professionals to the tune of 38 billion euros at the height of the health crisis, it continues to worry about the future of the sector. This is why Jean Castex formalized this Saturday at the Château du Clos-Lucé (Indre-et-Loire) his plan of reconquest. Objective: to set a new course for the destination France for the next ten years. This plan was promised by Emmanuel Macron this summer. The president had insisted on the need for structural change and “A reinvention of the model”.

The State is rearming itself on tourism policy. In addition to targeting more visitors, it has set itself a quantitative objective, to become the first sustainable tourist destination by 2030

Jean-Baptiste Lemoyne, Secretary of State for Tourism

As the world’s leading tourist destination, France has golden assets: the variety of its landscapes, its

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