Is France the most attractive country in Europe to invest?

THE CHEKING PROCESS – Emmanuel Macron seems convinced that French territory has become an El Dorado for foreign investors. The truth might be a little less glowing.

THE QUESTION – In his televised speech of July 12, the Head of State wanted to give balm to the hearts of the French, highlighting the outlook for economic growth revised upwards to 6% in 2021, “At the head of the major European economies” he stressed. Nothing is more legitimate than these encouraging words in a country championing pessimism and where denigration is a national sport. But to fall into blissful self-satisfaction, this is a step that Emmanuel Macron did not hesitate to take with this piercing cocorico: “France, for the second year in a row, has been named the most attractive country in Europe”.

Really ? Because the Head of State is not targeting the performance of our tourism industry, an undisputed pole of excellence but unfortunately at a standstill as everywhere in Europe due to the health crisis. It designates the attractiveness of the country, its ability to attract international investment. What is obviously essential in

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