Video length: 1 min.
Infinitely recyclable bras. This is the bet made by the Chantelle lingerie brand, which will launch a new, more eco-responsible range at the end of the summer. Underwear that will be entirely manufactured in the brand’s factory in Épernay. #IlsOntLaSolution
The Chantelle d’Épernay plant is returning to a production rate that it had not seen for years. The brand’s factory in Champagne had recently been producing prototypes which were then used for mass production and abroad. But for its new eco-responsible range, there is no question of producing at the end of the world, Chantelle has therefore decided to relocate. A challenge for little hands who will sew and assemble panties and bras here. “It forces us to go back to our first job, which was pure production. In addition, we see the fruit of our development and fine-tuning work. We end up with production and we will deliver to customers and make made in France, it is a great pride.“, explains Sabine Maugery, the manager of the production workshop.
A new range developed in Épernay in one year. For the first time, bras can be fully recycled once the customer is tired. “This article, the customer can bring back to the store, we will totally recycle it, destroy it, to create kinds of chips, kinds of shavings, which will return to the main material to make an article again.“, specifies the director of the plant Stéphan Rigot.
Recyclable bras, the idea won over clients of the brand who were able to preview them and were invited to visit the factory, like Florence from Paris: “It is part of our values today and of our civic commitment to be able to use products that will not be thrown away and whose materials can be recycled, it is extremely important“.
The brand has already registered 800 pre-orders and the official launch of this new green and local range is scheduled for next September. If success is there, the Épernay plant could, to keep up with the pace, recruit new employees.