Hiring, investments: companies are projecting themselves into the post-Covid era


After focusing on the health of their employees and their cash flow last year, managers are returning to a more serene conduct of business. But with weakened equity.

A commotion of combat. Just a year ago, with the approach of containment, hundreds of thousands of French companies united in warrior mode to face an unprecedented emergency. Inventory of computers for white-collar workers, drastic security measures to ensure the health of employees on the front lines, crisis budget and cost savings at all levels to preserve cash at all costs… Overnight, large multinationals and small SMEs had to adapt to an almost complete shutdown of the economy. Some go so far as to shut down their factories to take no risk, like the chocolate maker Cémoi closing its 14 sites or these construction groups deserting the sites.

A year and four vaccines later, the situation has changed a lot. As the latest study by PwC indicates, the state of mind of business leaders has never been so optimistic in the world (76%) as in France (56%). Apart from the service sectors

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