Disney’s crazy outbidding in content

The American group will spend 33 billion dollars for its programs. Netflix will have to follow.

To infinity and beyond. Bob Chapek, CEO of the Walt Disney Company, had in mind the famous line of Buzz Lightyear, the hero of his franchise Toy story, when he prepared his annual budget? During its 2022 financial year, which started on 1er October, the Burbank firm plans anyway to increase its overall content spending to $ 33 billion.

A stratospheric figure – as much as the market capitalization of Engie or Capgemini – slipped into the annual report that the entertainment giant filed with the Securities and Exchange Commission on Wednesday. This represents a third more than the 25 billion dollars invested by Disney during the 2021 fiscal year. It is also double what Netflix has swallowed up in its programs this year, around 17 billion dollars …

It’s definitely raining dollars on the entertainment industry. If Disney has decided to burn so much cash in content, it’s a bit for television and

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