Colori teaches very young children to code without a screen


The company works with around a hundred French establishments. “Le Figaro” went to one of its workshops.

Algorithms, the binary system or artificial intelligence… So many computer concepts that are difficult to understand, even for adults. The Colori company is betting on teaching these terms to children from 3 to 8 years old, without a screen. Amélia Matar launched this seemingly impossible challenge in 2018: “It’s important not to put children directly in front of the screens.”

Colori also helps guide young people towards technology, “It is essential to plant small seeds, because only 13% of girls take the digital and computer science option in high school”, specifies Amélia Matar. For her initiative, in November she won the Bold Future Award, a prize awarded by Maison Veuve Clicquot, rewarding accomplished women entrepreneurs. The company works with around a hundred French establishments, schools and leisure centers, offering one-hour after-school workshops. In all, 21 animators crisscross the cities between Lyon, Vichy, Les Sables-d’Olonne …

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