“Choose France”: what projects behind the 3.5 billion euros of investments announced?


For the fourth edition of the summit, Emmanuel Macron receives this Monday 120 foreign bosses. According to the Élysée, more than 7,000 job creations are expected.

New rain of billions waiting on French territory. This Monday, Emmanuel Macron receives many group leaders for the fourth edition of the summit “Choose France», In Versailles. A way to strengthen France’s attractiveness to foreign investors. Twenty-two major investment projects that will irrigate France have been unveiled by the executive. In total, according to the Élysée, the list weighs 3.5 billion euros and more than 7,000 job creations expected. Le Figaro make the point.

2 billion euros for electric batteries

It is the most important project announced this week. Japanese Envision AESC will invest 2 billion euros to build a “gigafactory»In Douai, in partnership with the French Renault. The plant should be operational by 2024: it should lead to the creation of 2,500 jobs, and participate in the ecosystem of electric batteries in the north of France, according to the general manager of Envision, Lei Zhang.

SEE ALSO – Covid-19: are we heading for a shortage of batteries? (09/18/20)

Over 400 million for food and consumer goods

Among the most active sectors: food and consumer goods. Quite logically, the sector having been relatively protected from the crisis, thanks to the continuous opening of food stores and the boom in e-commerce. Manufacturers have therefore only slightly slowed down their investments in capacity or in the modernization of their factories. In total, these weigh more than 400 million of the 3.5 billion announced for this edition of Choose France. Among the biggest decisions, the Swedish company Tetra Pak, famous for its food cartons, has undertaken to invest nearly 100 million euros over three years in its Chateaubriant plant (Loire-Atlantique). Half of which is dedicated to the installation of 10 new production lines for attached caps by 2022.

“This will allow us to meet the obligation for our customers producing milk or fruit juices to adapt to the European directive on single-use plastics, which requires them to have solidarity caps for their smaller formats. of three liters’, details Chakib KARA, General Manager France and Benelux of Tetra Pak. Almost 40 million more will go to the gradual replacement of old technologies towards lines dedicated to solidarity caps between 2022 and the end of 2023. “This is a major commitment, which is part of a global investment program of half a billion euros for the next 5 years”, supports the leader.

Gourmets, especially sweet delights, will not be outdone. The American chocolate and biscuit giant Mondelez is also illustrated with 80 million euros invested in France. Including 50 million for the reconstruction and modernization of its century-old factory in Jussy (Hauts-de-France), affected last year by a major fire. The objective: to take advantage of this to modernize the site on a very competitive European biscuit market, and to maintain the 135 jobs at this factory specializing in Neapolitan, Pepito or Milka biscuits. The new lines will be inaugurated by mid-2022 specifies the group which recalls ” that around 60% of our biscuits sold in France are produced locally in our 9 biscuit, cakes and rusks factories ”, according to Amélie Vidal-Simi, president of Mondelēz International in France. On its eight other French sites, the group will spend an additional 30 million euros.

With its competitor Mars Wrigley (Mars, Snickers, M & M’s…), it’s time for chocolate too. After having invested in 2019 and 2020 a trifle of 70 million euros on its Alsatian site of Haguenau, to adapt the recipe of its famous M & M’s, the American family group promises this year to inject an additional 18 million. The goal: to boost the production of the “Crispy” (puffed rice) version of its small colored balls by 45% by 2026, to keep up with the strong demand for this product.. “Production capacities were at their maximum after doubling turnover in three years”, supports Stéphanie Domange, at the head of the confectionery and chocolate division of Mars in France. The new facilities will be commissioned in 2023.

The Mars family will also be generous with its subsidiary Royal Canin, with a budget of 46 million euros in the factories of Cambrai (Hauts de France) and Aimargues (Occitanie) of the pet food heavyweight. Many other departments will not be forgotten with 90 million euros promised at the German cheese specialist Hochland on its site in Dieue-sur-Meuse (Grand Est), 40 million euros on the site of detergents in dose of Amiens (Hauts-de-France). Or even more than 60 million euros disbursed over three years by the Spanish specialist in industrial pastries and breads, Vicky Foods.

SEE ALSO – “We are not employers of mass distribution”: Macron’s response to this woman in Le Touquet

Industry at the rendezvous

American Westinghouse will invest 62 million euros to set up a “latest generation welding skills center»In Chaponnay. The latter must make it possible to “train and qualify very high level operators», Able to work in the French nuclear industry. 60 positions should be created.

The newspaper maker Norske Skog intends to invest 280 million euros in Golbey, in the Vosges. This money should make it possible to “develop production from press paper to corrugated paper“. 50 additional jobs should emerge from this investment by the Norwegian group.

Based in Milan, Italian Prysmian provides “cables and accessories for energy and telecommunications” in France. It will invest 40 million euros in two French sites, in Gron and Montereau, in order to strengthen its research and “to intensify the production of high voltage cables»In France. 45 additional jobs are expected.

The manufacturer of the famous Thermomix robot, Vorwerk, is also at the rendezvous, injecting 40 million euros over three years in France. A total of 850 positions are expected to be created.

Finally, Japanese Iris Ohyama will strengthen its production lines for surgical masks in France, in Lieusaint. 110 additional jobs are expected.

Technology: augmented reality and online sales

The American giant Snap take advantage of the summit to announce its wish to open its first “augmented reality studio” in Paris. Goal : “increase awareness of the potential of augmented reality“, Its use in various fields, as well as”accelerate the development of local talentIn this sector, through dedicated training. This investment and its impact on employment are not quantified by the company.

The online sales platform Zalando will put 300 million euros on the table to strengthen its presence in France. A “warehouse 4.0“Automated and a”specialized tech hubAre mentioned, leading to the creation of some 2,000 jobs.

Health: strengthening the presence in France

The American firm Ecolab will invest 20 million euros in France: 75% will go “modernize and digitize the production tool of Anios laboratories“, Near Lille, and 25% will boost the”production capacity of health products at the Sainghin site“. This last component will create 20 permanent contracts by next year.

Several companies in the health sector will strengthen their presence in France. German B. Braun will invest 15 million euros this year to open two new production lines, one in Nogent-le-Rotrou, the other in Sarlat. This money will also allow the creation of 80 additional beds “in all of its nephrology establishments“. His compatriot Hartmann will develop a new production line in Lièpvre, for 25 million euros. The giant Merck will invest 105 million euros in its French production sites, leading to the creation of 350 additional jobs.

For his part, the American Biogen intends to invest 175 million euros “over five years»And recruit 100 employees, to strengthen its Parisian site. Finally, Danish Novo Nordisk will contribute 50 million euros to its site in Chartres, which produces insulin.

Transport: RER and car rental

The Spanish railway group CAF (Construcciones y Auxiliar de Ferrocarriles) will invest 25 million euros in “production and innovation»In Occitanie, at its Bagnères-de-Bigorre site. This site works in particular “the renovation of the RER A trainsets and the construction of a locotractor for the RATP“. This investment will create 200 to 250 jobs “by 2026», Specifies the presidential palace.

Also, the group Company holdings, behind the car rental companies Entreprise Rent-a-car and Alamo, will open 8 new branches in France. “Around thirty permanent positions“Should be created and the group is recruiting”a hundred people»In France.

SEE ALSO – In Spain, SNCF is launching a top-of-the-range Ouigo with first class and bar

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