Altice’s news channel brought together 3.8 million French people.
And the winner is … BFMTV. Thursday evening, the continuous news channel of the Altice group literally pulverized the competition. The confrontation organized between Jean-Luc Mélenchon, the leader of France Insoumise, and the polemicist Éric Zemmour was followed by 3.8 million French people. That is 19% of the public. A peak audience of 4.3 million viewers was even observed at 9:39 p.m. A box. BFMTV thus ranks as the leader of television channels in France during the evening.
This is almost four times more than France 2! Opposite, the flagship of France Télévisions looks grim. “Élysée 2022”, the new political program of the public service, hardly attracted crowds. Presented by Léa Salamé and Thomas Sotto, the program, which was broadcast at the same time, welcomed Valérie Pécresse. The candidate for the nomination of the right and the center notably debated with Gérald Darmanin. The result: a very low score, barely 1.05 million viewers on average and 5.1% audience share. A mixed first therefore for “Elysee 2022”, the great meeting of France 2 which must return regularly over the course of the presidential campaign.
Thursday, France Television took the lead. Laurent Guimier, the director of information of France Télévisions, had explained that the debate between Jean-Luc Mélenchon and Éric Zemmour on BFMTV, at the same time as the political program of France 2, fell under a “audience race strategy»Refused by the public service. Still. The launch of “Elysée 2022” is missed. France 2 was even overtaken by TMC, which scheduled a replay of the film on Thursday evening. Camping 3.
For BFMTV, the debate between the two personalities is a godsend. During the day, the channel’s audience share rose to 8.7%, which places it on the third market on the podium. But the antenna of the Altice group did not equal its historical record. On April 4, 2017, the debate around the eleven presidential candidates gathered 5.5 million French people, or 28% of the public. With the confrontation between Zemmour and Mélenchon, she signs her second best audience.